Heidi Taylor is a double award-winning senior marketing strategist with over 20 years’ experience of developing and delivering powerful multi-channel, multi-format marketing programmes and campaigns that helps organisations achieve their priorities and objectives. She has been head of marketing for the government and public sector practice at PwC since 2008, working with internal and external stakeholders to create compelling content and pioneering marketing action plans that add real value to the business. Heidi is the Chartered Institute of Marketing’s 2013 Marketer of the Year as well as the Professional Services marketing category winner in their annual Marketing Excellence Awards.